How To See If A Brand Is Vegan Or Hiding Info

By Adriane Marie •  Updated: 03/20/22 •  6 min read

How to see if a brand is vegan or hiding info. Detect whether cosmetic and personal care brands are vegan or use animal ingredients but don’t want you to know.

How To See If A Brand Is Vegan Or Hiding Info

Do not fall for “cruelty free” icons from PETA or Leaping Bunny. Yes, their symbols indicate a product has not been tested on animals but they do not mean a product is vegan. While their approval ought to include not adding ingredients that came from an animal’s body, there is no changing their criteria for what they deem “cruelty free”. Thus, it is up to the consumer to dig deeper for answers…

To make matters worse, “certified vegan” logos from Vegan Society or Vegan Action indicate whether individual products are vegan but this does not apply to the entire brand.

If this insight incites feelings of exasperation, you are not alone…

So how does an ethical consumer determine whether a brand is fully vegan or not?

Searching for answers as an ethical consumer is frustrating and time consuming.

If the word “Vegan” is nowhere on a brand’s packaging, webpage or social media accounts consider this a red flag. However, some brands simply do not communicate their “vegan” status as well as they should. Instead they fear that adding the mere word to their labelling might turn away potential customers. Brands should focus on their target market; to those of us who do care and meet vegan labels with an astounding yes! 

Instead, brands of all markets continue to scratch their heads, wondering why their business has failed after trying to appeal to “everyone”. Then again, wouldn’t everyone prefer their soaps and scrubs sans animal suffering?

Unfortunately, there are still consumers who believe vegan products lack quality or effectiveness if they don’t consist of the same old, classic formulas -regardless if riddled with animal bones, hair, secretions, milks, fats and innards. With industry advancements and info available these days, there is simply no need for such products to exist any longer…especially considering ever growing concerns and awareness of the ethical audience.

While ethical consumerism is on the rise more than ever before, brands must bend or break to cater to the conscious community. Or simply not change anything other than their marketing strategy.

How to solve the problem of uncertainty? Or accidentally buy another lip balm, soap or shampoo only to later see it contains a usual culprit (beeswax, honey, milk)? There are two methods an ethical shopper can use to determine if a brand is fully vegan.

METHOD 1: Go to a brand’s website. Find the FAQ section located at the top or bottom of page. If no FAQ section locate the “About” or “Philosophy” page.

Once you’ve reached the FAQ, About or Philosophy section on the brand’s site, press Command + F on your keyboard. This searches and scans the page for the word “vegan”. If nothing appears, use Command + F again and search the page for “cruelty free” or “animals”. A brand’s vegan declaration is sometimes hidden within the animal testing tab.

Use your computer’s search “Command + F” feature to quickly scan the page and jump to the words you seek.

But if the word “vegan” is nowhere on the site, the brand is now suspicious! Use the brand’s built in search bar and try the words “beeswax”, “honey”, “milk”, “carmin or carmine” or “lanolin”. These are the most common animal ingredients in personal care, toiletries, cosmetic products, etc. Products should then appear. Balm and thick creams are commonly not vegan. Click on a product.

Above: Products being outed for their hidden ingredients …as if it’s none of our beeswax.

Then press Command + F to search the product page for the commonly animal derived ingredients. Ah, ha! You’ve determined the brand is alas not fully committed to being 100% vegan.

I cannot stress enough that ‘Sustainable Beeswax’ is an oxymoron. Ingredients like beeswax harm ecosystems.

If you still cannot find an answer, a declaration stating “We are a vegan brand” or any of the aforementioned animal ingredients, go to the brand’s Facebook page and send them the following message: “Are you a fully vegan brand?”

Facebook Messenger. More effective in getting quick replies when compared to emailing.

Brands are usually much faster to respond via social media rather than email since it’s obvious your message has been received and read.

METHOD 2: Use the HEALabel App and voila! Instantly see a brand’s Vegan + Cruelty Free status. Quick. Straightforward. Unbiased.

The HEALabel App makes it fast and easy to see brands’ vegan + cruelty free status.


Above: A meandering, self vindicating answer to a straightforward question.


Nowadays there are vegan substitutes that can virtually replace any animal ingredient that was once previously used to make such products. Companies continue to put animal ingredients in products because it is cost effective and they wouldn’t have to invest in further R & D to develop new vegan formulas. Deceptive brands believe when shoppers see the cruelty free symbol that it signals a green light for us to go ahead and shop at ease, relying on the shoppers mistaken assumption that cruelty free also means vegan. 

HEALabel serves to uncover marketing deception. It aims to create true transparency for ethical consumers who do not want to cause suffering to animals, people and the planet with purchases. Together we WILL make positive change for animals, people and the planet.

You can download the free HEALabel app here.

Adriane Marie

Hi, I'm Adriane, creator of HEALabel! I organize info for you to comprehensively see how purchases impact health, environment, animals and laborers. Stay aware because you care! Subscribe below to get my weekly newsletter with tips, new info and other ethical consumer insight.

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