Is Naturally Serious Vegan + Cruelty Free?

By Adriane Marie •  Updated: 07/16/22 •  3 min read

Is Naturally Serious vegan and cruelty free? This is a question every ethical shopper asks when buying new personal care products and toiletries. 

How will this brand and products they sell impact your home, the environment, animals and laborers? Let’s find out!

If you’re like me, you do all the research you can to make sure brands and products fit your needs but don’t hurt the planet, animals or others. As an ethical consumer myself, I am giving you all the info I’ve found on whether Naturally Serious is vegan and cruelty free.

vegan brands and companies that sell vegan products

Does Naturally Serious offer vegan products?

Yes, Naturally Serious offers vegan products.

Is Naturally Serious a 100%, fully vegan brand?

Yes, Naturally Serious is a 100%, fully vegan brand. None of their products contain animal derived ingredients.

Is Naturally Serious cruelty free?

Yes, Naturally Serious is cruelty free. They do not test on animals.

Check out this Cruelty Free Brands List to find more animal friendly brands.

cruelty free brands that do not test on animals

Is Naturally Serious cruelty free certified?

It is uncertain whether Naturally Serious is cruelty free certified.

Where is Naturally Serious based?

Naturally Serious headquarters are located in New York, USA.

What is Naturally Serious’ email address?

You can contact Naturally Serious via email at

What is Naturally Serious’ phone number?

You can contact Naturally Serious via phone at 1-212-222-6000.

How to alternatively contact Naturally Serious?

Alternatively, you can contact Naturally Serious here.

A warning about “cruelty free” icons from PETA or Leaping Bunny.

These symbols indicate animal testing was not a part of the making of a product but they do not mean a product is vegan! While their approval ought to include not adding ingredients from an animals’ bodies, there is no changing their criteria for what they deem “cruelty free”. Thus, the ethical consumer must dig deeper for answers…

To make matters worse, “certified vegan” logos from Vegan Society or Vegan Action indicate whether individual products are vegan but this does not apply to the entire brand.

So if products are cruelty free they might not be vegan. If a products are vegan they might not be cruelty free.

If this insight incites feelings of exasperation, you are not alone…

So how can ethical consumers determine whether a brand is fully vegan or not?

Searching for answers as an ethical consumer is frustrating and time consuming. The HEALabel App makes it fast and easy to see brands’ vegan + cruelty free status.

Download the free HEALabel app here. Quick. Straightforward. Unbiased.


Adriane Marie

Grocery Guru, Material Maven, Conscious Consumer Connoisseur. I organize ethical info for us to comprehensively see how purchases impact people, animals and the planet. I hope you find HEALabel helpful! Use it for personal and global improvement and empowerment.

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