Is Preserve vegan and cruelty free? This is a question every ethical shopper asks when buying new personal care products and toiletries.
How will this brand and products they sell impact your home, the environment, animals and laborers? Let’s find out!
If you’re like me, you do all the research you can to make sure brands and products fit your needs but don’t hurt the planet, animals or others. As an ethical consumer myself, I am giving you all the info I’ve found on whether Preserve is vegan and cruelty free.
Does Preserve offer vegan products?
Yes, Preserve offers vegan products.
Is Preserve a 100%, fully vegan brand?
Yes, Preserve is a 100%, fully vegan brand. None of their products contain animal derived ingredients.
Is Preserve cruelty free?
Yes, Preserve is cruelty free. They do not test on animals.
Check out this Cruelty Free Brands List to find more animal friendly brands.
Is Preserve cruelty free certified?
Yes, Preserve is cruelty free certified by Leaping Bunny.
Is Preserve fair and worker friendly?
Yes, Preserve is fair and B Corp Certified, earning a Cert B Corp Score: 108.9 / 200. They meet strict certification standards around labor and workers, as well as environment, community and governance.
Is Preserve eco friendly?
Yes, Preserve is Climate Neutral Certified meaning they have measured and offset their carbon footprint from making and delivering products in the past year and work to reduce future emissions.
Where is Preserve based?
Preserve headquarters are located in Massachusetts, USA.
What is Preserve’s email address?
You can contact Preserve via email at info@preserve.eco.
What is Preserve’s phone number?
You can contact Preserve via phone at 888-354-7296.
How to alternatively contact Preserve?
Alternatively, you can contact Preserve here.
Do not be fooled by a “cruelty free” icon from PETA or Leaping Bunny. Yes, their symbols indicate a product has not been tested on animals but they do not mean a product is vegan. While their approval ought to include not adding ingredients that came from an animal’s body, there is no changing their criteria for what they deem “cruelty free”. Thus, it is left to the consumer to dig deeper for answers…
To make matters worse, “certified vegan” logos from Vegan Society or Vegan Action indicate whether individual products are vegan but this does not apply to the entire brand.
If this insight incites feelings of exasperation, you are not alone…
QUESTION:
So how does an ethical consumer determine whether a brand is vegan + cruelty free?
ANSWER:
Download the free HEALabel app here and voila! Instantly see a brand’s vegan + cruelty free status.
ETHICAL CONSUMER TIPS:
- If a brand uses the word “Vegetarian” to describe their products it is another red flag (because it allows for beeswax, honey, milk, lanolin, and more animal ingredients).
- “Plant Based” does not mean vegan.
- If a brand has a special, separate vegan category that implies their other products are not vegan.
- Greenwashing is when brands make themselves look good while hiding an unethical aspect of themselves pertaining to sustainability, veganism, health and the like. Sadly, it’s such common practice that there is now a dedicated term for the self vindicating marketing style. Do not be easily swayed when you see marketing strategies (using words like eco friendly, sustainable, organic, natural) that would make a brand seem ethical and perhaps vegan when they actually are not.
- While it’s great that many brands now offer vegan products, it’s always, always better to support 100% fully vegan brands that do not profit from and continue to fund animal agriculture in any way.
- Be sure to read wording carefully. FAQ sections can read something like: Q: Are your products vegan? A: YES! We are a fully vegan brand …with the exception of XYZ product which contains beeswax. Translation: NO! We are not a fully vegan brand because we use beeswax.
If there are any brands not yet listed in the HEALabel database (web or app) that you would like to see included please contact me, Adriane Marie, and I will be sure to add it!
