Is Pureology Vegan and Cruelty Free?

By Adriane Marie •  Updated: 01/16/23 •  3 min read

Is Pureology vegan? Is Pureology cruelty free? Does Pureology test on animals? Here is all the info on Pureology products and brand that every ethical consumer wants to know…

You Will Love This!
We earn a commission if you make a purchase, at no additional cost to you.
06/16/2023 01:44 am GMT

How will this brand and products they sell impact your home, the environment, animals and laborers? Let’s find out!

vegan brands and companies that sell vegan products

If you’re like me, you do all the research you can to make sure brands and products fit your needs but don’t hurt the planet, animals or others. As an ethical consumer myself, I am giving you all the info I’ve found on whether Pureology is vegan and cruelty free.

Does Pureology offer vegan products?

Yes, Pureology offers vegan products.

Is Pureology a 100%, fully vegan brand?

Yes, Pureology is a 100%, fully vegan brand. None of their products contain animal derived ingredients.

Does Pureology test on animals?

No, Pureology does not test on animals.

Is Pureology cruelty free?

Yes, Pureology is cruelty free. They do not test on animals.

Check out this Cruelty Free Brands List to find more animal friendly brands.

cruelty free brands that do not test on animals

Is Pureology cruelty free certified?

Yes, Pureology is cruelty free certified by PETA.

Where is Pureology based?

Pureology headquarters are located in New York, USA.

What is Pureology’s email address?

You can contact Pureology via email at

What is Pureology’s phone number?

You can contact Pureology via phone at 1-888-556-9021.

How to alternatively contact Pureology?

Alternatively, you can contact Pureology here.

A warning about “cruelty free” icons from PETA or Leaping Bunny.

These symbols indicate animal testing was not a part of the making of a product but they do not mean a product is vegan! While their approval ought to include not adding ingredients from an animals’ bodies, there is no changing their criteria for what they deem “cruelty free”. Thus, the ethical consumer must dig deeper for answers…

To make matters worse, “certified vegan” logos from Vegan Society or Vegan Action indicate whether individual products are vegan but this does not apply to the entire brand.

So if products are cruelty free they might not be vegan. If a products are vegan they might not be cruelty free.

If this insight incites feelings of exasperation, you are not alone…

So how can ethical consumers determine whether a brand is fully vegan or not?

Searching for answers as an ethical consumer is frustrating and time consuming. The HEALabel App makes it fast and easy to see brands’ vegan + cruelty free status.

Download the free HEALabel app here. Quick. Straightforward. Unbiased.


Adriane Marie

Hi, I'm Adriane, creator of HEALabel! I organize info for you to comprehensively see how purchases impact health, environment, animals and laborers. Stay aware because you care! Subscribe below to get my weekly newsletter with tips, new info and other ethical consumer insight.

Keep Reading