Is Wet N Wild Vegan + Cruelty Free?

By Adriane Marie •  Updated: 07/16/22 •  3 min read

Is Wet N Wild vegan and cruelty free? This is a question every ethical shopper asks when buying new makeup and cosmetics. 

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11/06/2022 11:51 pm GMT

How will this brand and products they sell impact your home, the environment, animals and laborers? Let’s find out!

If you’re like me, you do all the research you can to make sure brands and products fit your needs but don’t hurt the planet, animals or others. As an ethical consumer myself, I am giving you all the info I’ve found on whether Wet N Wild is vegan and cruelty free.

Is Wet N Wild Vegan + Cruelty Free?

Is Wet N Wild vegan?

No, Wet N Wild is a 100%, fully vegan brand. Some of their products contain animal derived ingredients.

Is Wet N Wild cruelty free?

Yes, Wet N Wild is cruelty free. They do not test on animals.

Check out this Cruelty Free Brands List to find more animal friendly brands.

Is Wet N Wild Vegan + Cruelty Free?

Is Wet N Wild cruelty free certified?

Yes, Wet N Wild is cruelty free certified by PETA.

Where is Wet N Wild based?

Wet N Wild headquarters are located in North Carolina, USA.

What is Wet N Wild’s email address?

You can contact Wet N Wild via email at customercare@wetnwildbeauty.com.

What is Wet N Wild’s phone number?

You can contact Wet N Wild via phone at 1-844-477-2957.

How to alternatively contact Wet N Wild?

Alternatively, you can contact Wet N Wild here.


A warning about “cruelty free” icons from PETA or Leaping Bunny.

These symbols indicate animal testing was not a part of the making of a product but they do not mean a product is vegan! While their approval ought to include not adding ingredients from an animals’ bodies, there is no changing their criteria for what they deem “cruelty free”. Thus, the ethical consumer must dig deeper for answers…

To make matters worse, “certified vegan” logos from Vegan Society or Vegan Action indicate whether individual products are vegan but this does not apply to the entire brand.

So if products are cruelty free they might not be vegan. If a products are vegan they might not be cruelty free.

If this insight incites feelings of exasperation, you are not alone…

So how can ethical consumers determine whether a brand is fully vegan or not?

Searching for answers as an ethical consumer is frustrating and time consuming. The HEALabel App makes it fast and easy to see brands’ vegan + cruelty free status.

Download the free HEALabel app here. Quick. Straightforward. Unbiased.

ETHICAL CONSUMER TIPS:

Adriane Marie

Grocery Guru, Material Maven, Conscious Consumer Connoisseur. I organize ethical info for us to comprehensively see how purchases impact people, animals and the planet. I hope you find HEALabel helpful! Use it for personal and global improvement and empowerment.

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