For hair, face and skin, oh my! Argan oil seems like a miracle product. But is the liquid gold too good to be true? Which argan oil is best?
ALL ARGAN TREES are located in just one place on Earth: Morocco. And not just anywhere in Morocco but a mere southwest corner of the country. Chafia Farare, an Amazigh native from Agadir, knows a thing or two about the special resource that has followed her throughout life from Northern Africa to her current Berlin home where she operates her business. A family affair, she first began the profession by helping her mother and grandmother make and sell argan oil at the ripe age of 12.
A trick of the trade is to mix harsh additives into argan oil formulas to increase quantity since mass production equals lower costs per unit. Consumers ultimately pay the price, and their lack of argan knowledge leads to purchasing poor quality products. Big beauty businesses are taking full advantage of the argan oil beauty craze.
The additives also make the tainted argan oil products last longer, perhaps around 5 years opposed to a natural 2 year shelf life. It’s all about cutting costs and saving money. With additives the product essentially becomes cheaper and lasts longer but consumers ultimately don’t want this kind of product -it’s toxic and impure.
Here’s a breakdown of the 3 ways argan kernels are used:
Edible, kernels can be roasted and eaten. (Unless you’ve traveled to Morocco, it’s unlikely you’ve had the tasting pleasure)
Cosmetic, made from 100% cold pressed, unroasted kernels. (The good stuff)
Industrial Cosmetic Also unroasted kernels, yet the process involves solvents, distillation, extraction, dilution and discoloration. (This is the bad version and unfortunately all too common)
It’s worth paying extra to have something of high quality that is natural, chemically unaltered and most importantly effective. When you mix in these kinds of additives simply put, it’s a waste of precious argan.